
Late 2009, the Wall Street Journalhyped the emergence of the fall’s upcoming “lavish” accessory as the Snood, a tube of fabric derived from morphing a scarf and a hood, i.e. Scarf n’ Hood- (Snood). But what came as no surprise was Lady Gaga caught sporting the sweater tube the previous year; she even used to sell official Lady Gaga hood wraps on her website. Now, fashion empires Missoni, Burberry, and among others, have adapted the loopy style as the current fall/winter’s “Want it” accessory. Because who wouldn’t want to have a knitted American Apparel fabric tube that makes you look homeless and depressed?
The only thing this comes down to is that nobody should dress like Lady GaGa, except Lady GaGa. The only thing worse than having GaGa’s accessories massed produced at Bloomingdales and Hot Topics alike, is other pop stars joining the shock parade. GaGa and Beyonce’s recent collaboration in the painfully repetitive “Videophone” proves that hip hop’s booty-shaking Christ Queen isn’t afraid to break out her private collection of leather delicates (even if this means looking completely ridiculous and bad). Out of Beyonce’s perpetually changing outfits in the music video, only few faired as decent or attractive. This wouldn’t include her black leather contraption she wore in the video’s opening scene, trailed by men in suits. No justice can be made for her black and white cone-
shaped bikini, or the single, thin braid protruding from her head as it snapped agaist her neck with each dance move. It seems that Beyonce has sucked the GaGa out of the Lady. And ironically enough, this is the first music video where the Lady actually looked kind of normal.
Among the other celebrities pining for shock value is the buzzed-haired hip hop singer, Rihanna. ”Hard” has peaked at number eight on Billboard’s top 100, with a running of eight weeks on the spot, along with the greatest airplay and sales gain this week alone. There is probably nothing relevant or impressive about this at all, but it’s a start. If you can fair easily through the video’s stale chorus and location, you might take time to
notice Rihanna’s painfully ugly costumes as well, whether it be in a rubber-foam suit or in her GWAR-like spiked vest as she struts through a battlefield -a metaphorical battlefield, no doubt.
Surely, there must be a larger theme here, and from what can be collected, perhaps there is. Many people forget to note David Bowie as a prime influence for the popularization of the glamour explosion, notably when the the singer emerged as his androgynous alter ego Ziggy Stardust in the 1970’s. This short-lived persona is marked as a complete reinvention of the glamour era, and without it, it’s frightening to think what ideals in music and fashion we wouldn’t have today.
Unfortunately, the years have done damage on the once innovative presentation. It may have barely survived through the 1990’s, but the 2000’s haven’t been scant in bringing the era back. In this case, like most, history repeats itself. Although, it may be worse for glamour’s second round. We accept a lot of the fashions these icons wear because we take it as their own visual expression, but there’s a difference between being weird for the sake of weird, and actually reinventing something. Katy Perry used this to her advantage, from straddling giant chap stick tubes to wearing a replica carousel dress, everything was there, but did it last? Even she and Beyonce might share some common ground, both in the realization that with Jesus’s help or not, shock-pop has been their only vice to come back to. But this hasn’t change the fact that there still hasn’t been anything new. It’s hard to accept Rihanna representing a persona she doesn’t fit, just as it is unsettling to accept that Beyonce may intentionally try to look bad. Taken as a whole, it’s clear that between these singers, one of them is not like the others. Lady GaGa has merely taken that image of glamour and crafted her own distinction of shock value; it’s become the GaGa norm. Regardless, this kind of image has pulsed through dance music since the beginning of time, but hip hop music has never officially adapted it as its own. Rihanna and Beyonce aren’t wrong, they’re confused, or perhaps just misunderstood. Maybe they can write a song about it and call it “Miss Understood.” Even if Pink already did something like that, surely it wouldn’t hurt them to copy off someone else again. After all, what slips onto the pop radar is rarely remembered.